THE SALVATION ARMY & HONORARY CHAIR LEROY BUTLER KICK OFF RED KETTLE CHRISTMAS CAMPAIGN 29/10/2013
Community Relations Director
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FOR IMMEDIATE RELEASE:
THE SALVATION ARMY & HONORARY CHAIR LEROY BUTLER KICK OFF RED KETTLE CHRISTMAS CAMPAIGN
Wauwatosa, WI (October 29, 2013) The Salvation Army of Milwaukee County and Green Bay Packer & Honorary Chair LeRoy Butler announces the launch of its annual Red Kettle Christmas Campaign on November 1, 2013 at the Milwaukee Public Market’s Palm Garden, 400 N. Water St., from 7:00 a.m. to 9:00 a.m. The event features Public Market culinary director Chef Jill Nickerson. The kickoff event encourages guests and the public to make a $10 donation by texting Sarmy to 85944 and to follow The Salvation Army on Twitter.
“This year’s Red Kettle Christmas Campaign goal in Milwaukee is $3.5 million dollars. This will sustain year round programming for more than 80 critical programs administered by the Salvation Army. The economy continues to make it difficult for many families and we’ve seen first hand a significant increase in the number of people coming to us for help,” said Major Dan Jennings, Salvation Army Divisional Commander for Wisconsin & Upper Michigan. “It’s especially hard during the Thanksgiving and Christmas season, with people still seeking employment, losing their homes and not knowing how they will provide for their families. Many children attending the public schools live below the poverty line and nearly 3,000 students in 2012 were homeless. Our homeless shelter is full to capacity all year round. To keep pace with the needs of area families we must rely on generous people in our community to open their hearts with a donation to help their neighbors this Christmas season.”
Honorary Campaign Chairman LeRoy Butler relates his experience with the Salvation Army and tells why he is an ardent supporter of the organization: “I was disabled as a youth, spending a great deal of my childhood in leg braces and a wheelchair. My mother raised me and my siblings alone. We lived in a poor area in Jacksonville, Florida. I remember as a child, going to a Salvation Army event and receiving my first pair of new shoes. Through my mother’s hard work and help from organizations like The Salvation Army we survived. I am honored to support an organization that does so much good for so many.” said LeRoy Butler.
“Part of the market’s mission is to develop relationships with local community organizations and expand resources for those in need,” said market culinary director, Jill Nickerson. “Partnering with a well-respected organization like The Salvation Army and local sports hero, Leroy Butler, is a natural fit. Our experience with hosting events and providing educational cooking classes allows us to be a qualified resource for the Red Kettle event.”
For more information about this year’s Red Kettle Christmas Campaign visit www.SAmilwaukee.org.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 33 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. Nationally, approximately 84 cents of every dollar raised is used to support those services in nearly 9,000 communities nationwide. For more information, go to www.SAmilwaukee.org.