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Released 15 July 2011


Bob Brady                                                                   Jane Watrel

For The Salvation Army                                              Ruben Brown Foundation and CAMMO

Ph: 202-289-4001                                                       Ph: 703-518-3162                   


Faithe Colas

Community Relations Director

Salvation Army Milwaukee

Ph: 414-302-4300 x2248



(Alexandria, VA) July15, 2011 – Former Buffalo Bills and Chicago Bears NFL guard Ruben Brown will be making pit stops at Salvation Army programs across the country as part of the 11th annual Ruben Brown Motorcycle Run between July 15 and August 15. The 7,000 mile run will see Ruben riding and visiting nine major cities to raise awareness and funds for Salvation Army social service programs for youths and others in need. While on the road, Ruben will visit underprivileged kids, seniors and other clients of The Salvation Army as many Americans face continued economic challenges.


“Growing up in Salvation Army programs as a kid, I saw first-hand how people can have little or nothing at all, yet still have the opportunity to achieve something great,” said Ruben Brown, who played in the National Football League for 13 seasons before founding the Ruben Brown Foundation. “It’s more important than ever to help The Salvation Army raise awareness and needed funds so they can help as many people as possible.”


The Motorcycle Run will be celebrated by Ruben, Salvation Army supporters and benefactors and motorcycle enthusiasts through a variety of events and activities at stops during the ride.


Ruben will kick-off the Ride by joining The Salvation Army, city officials and local business supporters in Buffalo, NY at 12pm ET on July 15 for hot dogs and ice cream, and group prayer before the send-off. Other cities where Ruben and others will rally in support of The Salvation Army include:

    • Lynchburg, VA: Between 9am and 11am on July 16, Ruben will visit with and provide food to Salvation Army clients at the Lynchburg Corps Gymnasium.
    • Nashville, TN: On July 18 at 5pm, Ruben will visit the Madison Corps and do a short tour of Madison by motorcycle with the Corps Officer.
    • Little Rock, AR: On July 22, Ruben will ride with the local motorcycle group to The Salvation Army’s Harbor Light to serve breakfast to clients.
    • Tulsa, OK: Ruben will visit the Center of Hope in Tulsa, OK and help serve lunch to clients from 12:45-2pm on July 23.
    • Dallas – Fort Worth, TX: On July 25, Ruben will visit kids at The Salvation Army’s Summer Youth Day Camp at 9:30am in Dallas. As Ruben leaves town, he’ll make a quick stop at the Mabee Center Location to help serve clients lunch.
    • El Paso, TX: On July 26, Ruben will make a quick visit with Salvation Army clients at The Salvation Army’s Emergency Shelter. Afterwards, several local motorcycle groups will ride with Ruben to the Texas/New Mexico border.
    • Los Angeles, CA: On July 30, Ruben will visit The Salvation Army Red Shield Youth and Community Center at 11am, to take part in activities with kids.
    • Milwaukee, WI: Between 5:30 and 7pm on August 11, Ruben will take part in a Meet and Greet Autograph Session at the Harley Museum’s monthly Bike Night meeting.


As a fundraiser for The Salvation Army youth programs, supporters of the Motorcycle Run can contribute a $10 gift via text message by texting the word “RUN” to 80888.*


In addition, supporters can give online at or Ninety percent of all funds donated will go to support the work of The Salvation Army; the remainder will subsidize transportation expenses associated with the Run. Donations will stay in the local community in which it was raised, helping The Salvation Army provide direct support to 30 million Americans each year through a variety of services including homeless shelters, food and meal programs and adult rehabilitation. Fans can follow Ruben’s progress at oundation and


Nationwide, The Salvation Army has seen increases in demand from old and new clients, as well as decreased donations from supporters. A Salvation Army report, “Feeding the Need 2011,” released earlier this year, found that 94 percent of Salvation Army food service programs saw an increase in requests for food assistance in 2010. At the same time, nearly 60 percent of Salvation Army programs saw donations remain flat or decline from all funding sources.


“Thanks to supporters like Ruben Brown who work tirelessly on behalf of The Salvation Army, we will continue to help families and individuals who have worked to overcome the recession,” said Major George Hood, National Community Relations and Development Secretary for The Salvation Army. “The Motorcycle Run is a great opportunity for communities to look beyond the economy and focus on supporting our neighbors.”


Partnering with the Ruben Brown Foundation and The Salvation Army along the way will be the Center for American Military Music Opportunities (CAMMO), whose mission is to provide music therapy centers for service members and veterans of all ages to help restore emotional and physical well being following grueling deployments. CAMMO's military musical artists will also be entertaining participants in select cities throughout the Run.


“During Ruben’s Motorcycle Run, military artists will play and sing their hearts out to support Ruben and The Salvation Army. This is a great opportunity to highlight the importance of raising awareness and support for families, seniors, veterans and youths nationwide,” said Cathie Lechareas, Co-Founder and Executive Director of CAMMO.


Since beginning the Motorcycle Run in 2001 in Buffalo, NY, Ruben has seen the event grow from a couple hundred riders, to a few thousand riders today. The Ruben Brown Motorcycle Run has become an increasingly popular event that has raised more than $500,000 for a number of charities including The Salvation Army, CAMMO, Dreams Take Flight, The Bo Henson Foundation, Buffalo Prep, Inner City youth football, Camp Good Days, The Community Foundation of Greater Buffalo and numerous high school and youth athletic programs.


The Ruben Brown Foundation is committed to raising funds for youth development organizations that focus on athletics, cultural, and educational programs - similar to those that were available to Ruben as a young child at The Salvation Army. More information about the Ruben Brown Motorcycle Run, The Salvation Army’s service programs and CAMMO is available online at, and


*A one-time donation of $10 will be billed to your mobile phone bill. Messaging and data rates may apply. Donations are collected for The Salvation Army by Reply STOP to 80888 to stop. Reply HELP to 80888 for help. For terms, see



About the Ruben Brown Foundation

The goal of the Ruben Brown Foundation is to raise funds and support for youth and development programs in our communities. The Foundation focuses on programs that are similar to those that were available to Ruben as young child. Examples include: camps, mentoring programs, scholarships, and 'in time of need' services that collect food and clothing as well as provide shelter to those less fortunate. The Ruben Brown Foundation was founded in 2001 by former NFL player Ruben Brown. The foundation’s mission is to provide assistance to charities and community organizations that focus on the development of youth through athletics, cultural and educational programs. For more information, go to


About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to support those services in 5,000 communities nationwide. For more information, go to


About C*A*M*M*O

C*A*M*M*O promotes the music of our men and women in uniform and allows the public a unique venue to empathize with service members by listening to their voices as well as provides a cathartic outlet for the artists themselves. Its mission is to take the creativity and talent of wounded warriors and veterans, and move it forward by creating therapeutic outlets.  The organization also provides economic and scholastic opportunity by training military members for viable music industry careers. For more information, go to

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