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Salvation Army fund-raising campaigns are conducted on a local and regional basis. There is no fund-raising at the national level. The normal source of funds are the traditional Christmas kettle campaigns, direct-mail programs, corporate and foundation gifts, planned giving, and government contracts. What some have said:
"The most effective organization in the U. S." - Peter Drucker, economist, professor, author
"The charity you can trust." -Reader's Digest, December 2002
"One of the top 10 charities that shine . . . one that gives supporters more bang for their buck." -Forbes Magazine, December 2003
The Salvation Army is an effective organization because of its strong partnership with donors and volunteers. The basis for this partnership is rooted in confidence and trust. In order to earn this trust, The Salvation Army strives for two things: 1.) To keep the overhead low, ensuring that your money supports change in the community and 2.) Transparent spending, ensuring that you, the donor, can see where the money is going. Stewardship is noted throughout philanthropy; 87.4% of every dollar collected by the Army goes directly to client service - among the highest percentages of any non-profit in the world.