MATCH DAY: A NEW WAY TO GIVE BACK TO MILWAUKEE ON MARCH 8
21/02/2012

<p><img src="/images/usc.www_usc_greatermilwaukee/match_
day_logo_72_dpi_web.jpg" border="0" alt="matchday" /></p>
<p><br /><strong>Contact</strong>: <br />Meg Durbin, Mueller Communications, 
Inc.<br />414.390.5500; <a href="mailto:mdurbin@muellercommunications.com" target="_self">mdurbin@muellercommunications.com</a></p>
<p>Faithe Colas<br />Community Relations Director<br />414-302-4300 x2248<br />414-531-6363<br />www.SAmilwaukee.org</p>
<p><br /><strong class="headline">MATCH DAY: A New Way to Give Back to 
Milwaukee on March 8<br /> One-day, online event raises money, awareness about 
need for food, shelter in greater Milwaukee</strong></p>
<p>Milwaukee,
 WI - February 21, 2012 - On March 8, members of the community will come
 together to raise funds for 19 nonprofits participating in Match Day. 
Match Day is an online giving event and the first of its kind in 
Wisconsin designed to raise awareness for basic needs in the greater 
Milwaukee area.</p>
<p>The Greater Milwaukee Foundation is coordinating 
the event, which showcases 19 organizations in the greater Milwaukee 
area meeting the food and shelter needs of individuals and families who 
are struggling. Match Day is modeled after similar online giving events 
sponsored by community foundations in cities like Columbus and 
Pittsburgh.</p>
<p>"It's been three years since the economy took a tumble
 and things are still very tough for many individuals and families in 
our community," said Ellen M. Gilligan, the Foundation's president and 
CEO. "We know from the organizations that we support that too many 
people are continuing to struggle to meet the most basic needs that many
 of us take for granted. With Match Day, we want to leverage support 
from the community and increase the capacity of those nonprofits to meet
 the demand for their services."</p>
<p>Beginning February 17, and on 
each day leading up to the online event on March 8, the public will have
 the chance to learn more about each of the 19 nonprofits participating 
in Match Day. Online giveaways will also be featured as part of the 
countdown on Facebook. Information on each nonprofit will be featured 
daily via the Foundation's Facebook and Twitter pages and through <a href="http://www.matchdaymke.org/" target="_new">www.matchdaymke.org</a>.</p>
<p><br />Each gift made by a donor on March 8, 2012 will 
be proportionately matched. The Greater Milwaukee Foundation and several
 individual donors and area funders, including the Brewers Community 
Foundation, The Ceres Foundation, Faye McBeath Foundation, and United 
Way of Greater Milwaukee have already pledged $675,000 toward the match 
pool for that day.  The Brewers Community Foundation, Time Warner Cable,
 Clear Channel Outdoor, The Business Journal Serving Greater Milwaukee 
and the Milwaukee Journal Sentinel have generously contributed in kind 
support and donor prizes.</p>
<p>To create Match Day, the Greater 
Milwaukee Foundation partnered with Razoo, an online platform that 
simplifies giving. Razoo also offers training to help nonprofits build 
robust online fundraising abilities to help strengthen their donor base 
for years to come.  Before undertaking Match Day, Razoo helped create 
two similar days in Minnesota, netting $24 million in donations for 
4,000 nonprofits.</p>
<p>For more information on Match Day, visit<a href="http://www.matchdaymke.org/" target="_new"> www.MatchDayMKE.org</a>, and 
be sure to like the <a href="http://www.facebook.com/GreaterMilwaukeeFoundation" target="_new">Greater 
Milwaukee Foundation's Facebook</a> page and follow them on <a href="https://twitter.com/#%21/GrMKEFdn" target="_new">Twitter</a>.</p>
<p><span class="headline">About Greater Milwaukee Foundation</span><br />The
 Greater Milwaukee Foundation is a family of more than 1,000 individual 
charitable funds, each created by donors to serve the charitable causes 
of their choice. Grants from these funds serve people throughout 
Milwaukee, Waukesha, Ozaukee and Washington counties and beyond. Started
 in 1915, the Foundation is one of the oldest and largest community 
foundations in the world.</p>
<p><span class="headline">About The Salvation Army</span><br />The
 Salvation Army, an evangelical part of the universal Christian church 
established in London in 1865, has been supporting those in need in His 
name without discrimination for 129 years in the United States. Nearly 
30 million Americans receive assistance from The Salvation Army each 
year through the broadest array of social services that range from 
providing food for the hungry, relief for disaster victims, assistance 
for the disabled, outreach to the elderly and ill, clothing and shelter 
to the homeless and opportunities for underprivileged children. 
Approximately 84 cents of every dollar spent is used to support those 
services in 5,000 communities nationwide. For more information, go to <a href="http://www.samilwaukee.org/" target="_new">www.SAmilwaukee.org</a></p>
<p>&nbsp;</p>
<p><span class="headline">Participating Nonprofits </span><br />Center for 
Veterans Issues<br />Community Advocates<br />Daystar<br />Feeding America 
Eastern Wisconsin<br />Food Pantry of Waukesha County<br />Friends of Abused 
Families<br />Guest House of Milwaukee<br />Hebron House of Hospitality<br />Hope Center<br />Hope House of Milwaukee<br />Hunger Task Force<br />Milwaukee Rescue Mission<br />Pathfinders Milwaukee<br />Repairers of the 
Breach<br />Salvation Army of Greater Milwaukee<br />Sojourner Family Peace 
Center<br />The Cathedral Center<br />Walker's Point Youth and Family Center<br />Women's Center - Waukesha<br />Greater Milwaukee Foundation: Basic Needs 
Fund</p>
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<p><a href="http://www.razoo.com/story/Salvation-Army-Milwaukee-County?referral_code=share"><img src="http://www.razoo.com/assets/brands/1/donate_now.png" border="0" alt="Donate Now" /></a></p>
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