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KRISPY KREME AND THE SALVATION ARMY OF MILWAUKEE COUNTY KICK OFF SCHOOL SUPPLY DRIVE

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Released 15 August 2012

Local Contact: Nicholas Sanchez
Phone: 414-604-1234
Email: kk1079@krispykreme.com

Corporate Contact: Brian K. Little
Phone: 336-726-8825
Email: blittle@krispykreme.com


 Krispy Kreme and The Salvation Army Of Milwaukee County Kick Off School Supply Drive
“Stuff the Bus” campaign to start on August 7

West Allis, WI August 7, 2012 KrispyKreme® Doughnuts and The Salvation Army are partnering to help prepare local students for the upcoming school year by collecting school supplies during their 2012 “Stuff the Bus”campaign. The campaign’s goal is to help ease the cost of school supplies for parents that come with the start of school each year. 

The “Stuff the Bus” campaign will kick off on August 7, 2012 and will run through September 9, 2012. All types of school supplies are needed, and supporters are asked to help by dropping off new school supplies at the Krispy Kreme doughnut shop located at 2900 S. 108th St. West Allis, WI 53227.

As a sweet reward, supporters will receive one FREE Original Glazed® doughnut for a single school supply item donation, and one FREE Original Glazed® dozen for each donation of a backpack that has school supplies inside. Suggested items include notebooks, binders, pens, pencils, scissors, hand sanitizer, etc.  The supplies will be given to The Salvation Army of Milwaukee County.

About Krispy Kreme
Krispy Kreme is an international retailer of premium-quality sweettreats, including its signature Original Glazed(R) doughnut. Headquartered in Winston-Salem, N.C., the Company has offered the highest-quality doughnuts and great-tasting coffee since it was founded in 1937. Krispy Kreme is proud of its Fundraising program, which for decades has helped non-profit organizations raise millions of dollars in needed funds. Today, Krispy Kreme can be found in approximately 690 locations around the world and approximately 10,000 grocery, convenience and mass merchant stores in theU.S. Krispy Kreme Doughnuts, Inc. (NYSE: KKD) is listed on the New York Stock Exchange. Connect with Krispy Kreme at KrispyKreme.com, KrispyKreme.com/HotLightApp, Facebook, foursquare and Twitter.


About The Salvation Army

The Salvation Army, an evangelical part of the universal Christian church established in London in 1865, has been supporting those in need in His name without discrimination for more than 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar The Salvation Army spends is used to support those services in 5,000 communities nationwide. For more information ,go to www.salvationarmyusa.org.


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Faithe Colas
Community Relations Director
The Salvation Army of Milwaukee County
Divisional Headquarters
11315 W. Watertown Plank Rd.
P.O. Box 26019
Wauwatosa, WI  53226-0019
414-302-4300 x2248
414-531-6363 Cell
faithe_colas@usc.salvationarmy.org
Follow us on Facebook & Twitter
www.SAmilwaukee.org


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